As I am on the brink of finishing my internship at the Fox Valley Park District, I can conclude wholeheartedly that this have been one of a kind experience for me - both personally and professionally.
I have been given the opportunity not only to learn the language of marketing, but to learn it from a great bunch of folks who truly know their craft and who I will forever look up to in my future career in marketing and public relations.
My internship has met my learning goals. I have learned great new things. I have expanded my professional network. The time for me to move on has arrived. But just a week ago, I could not believe that once I am done with this learning adventure I will never get to walk through the door of the Cole Center where my internship took place for 16 long, but sweet weeks, and that I will never see the people I worked with, took my lunch break with and shared bunch of things from food recipes to professional dreams.
But now I am ready to move on and to take my internship learnings to a new level - a job, that is. And who knows - maybe some day I will come back to where I started - to the place where fun begins, as the motto of the Park District states.
And fun I had!
I will never forget the Zombie 5K special event and the fun and togetherness it brought to the community. Witnessing the huge amount of time and energy that went behind the scenes of this event's organization has been a priceless lesson for me of how work needs to be done. The marketing department has shown a remarkable professionalism and commitment to the community, boundless flexibility and willingness to improve its costumer services and marketing efforts on any given day with so little notice at times, but with a big determination to make it on time, to meet the deadline, to deliver to the community.
And the community has reflected its appreciation of the Park District services and programs through the thousands of surveys I have been updating Survey Monkey with for the last few months. Sure, there were some complains that the water in one of the pools in the Vaughan aquatics center has been a little chilly lately, but overall the surveys I went through have been full of appreciation and encouragement of the Park District.
With the Winter Activity Guide now finished, posted on the website, shared on Facebook and mailed to this same community, we have now started working on the Spring Activity Guide. It is a never ending process of writing, editing and proofreading of activity guides, brochures and social media content around here!
In addition to Survey Monkey, I had the opportunity to expand my knowledge of creating slideshow videos, to improve my writing skills using the Associated Press Style, to become an expert on Flickr and to hone my editing and proofreading abilities. Not to mention expanding my professional network and learning to speak the language of marketing and public relations. What more a marketing intern can ask for?
As for me - I am extremely happy and proud that for 16 weeks I have been a part of the marketing department of this great organization, and that I have helped as well.
I will forever treasure my experience as a marketing intern at the Fox Valley Park District, and I know that the great memories I have created here will last me for a lifetime.
And to make sure of this I asked one of the staff members to take a few pictures of me in the lobby of the Cole Center in Aurora where my internship took place.
Isn't this fire place just gorgeous? Seriously considering to personalize one of this pictures into my Christmas card for this year. Just kidding!
Saturday, November 30, 2013
Wednesday, November 6, 2013
Learning Reflections Round # 6: Nov. 4 - Nov. 17
The goal of every internship is to benefit one's professional experience and future career plans. Did I accomplish this? You bet! When I started my internship, I came to the Fox Valley Park District with almost zero knowledge about marketing. But almost immediately I started learning new things, and today as I am writing another reflection of what I have learned during the last couple weeks, I realize that week after week I have been given excellent communication tools to further develop my skills as a marketing professional.
But going through my notes of what I have been working on during my internship, I can't help but feel proud that I, too, have helped and contributed to the marketing department of the Park District. Here is the breakdown of my learning experience for the last couple of weeks:
Winter Guide
Finishing the Winter Guide has been priority number one for the marketing folks at the Park District.
Once classes, programs and special events for the Winter Guide has been sorted out and updated with basic information (age, cost, location, etc.), description and graphic design, it comes to the laboring tasks of editing and proofreading the whole thing.
I took part in this process too, and I am sharing the electronic version of the Winter Guide here.
Looks awesome, right?
Now, with the Winter Guide being finished, we already started working on the Spring Guide - this should give you an idea of how much time and effort goes into the creation of the Park District guides.
E-mail Marketing
I also created my first official E-blast for the Prisco Community Center about these Candy Science Classes. Proud of how it turned out as I have never had an experience with e-mail marketing before.
Volunteer Manual
Another project I worked on was updating the Volunteer Manual. Did you know that the Park District gets tons of help from volunteers? People give back to the community by offering their time and skills as special events and program volunteers, but there are rules and policies for them to follow, so this explains the importance of updating the Volunteer Manual regularly.
Special Events Update
I am finally finished with updating the calendars of Oaklee's Family Guide, TribLocal and Daily Herald with information about the Park District's upcoming special events for the months of October, November, December, January and February. I am in awe that nowadays anyone can go the website of similar online publications and post information (even articles) about their own events for absolutely no cost. A perfect example of citizen journalism.
I have also posted Information about the special events on the FVPD website.
Meeting the New Intern
I was not surprised when I learned that another Aurora University student will be the new intern for the Spring Semester of 2014. I met her yesterday, and I truly wish her the great experience that I am having right now in the marketing department of the Park District. She will have a blast!
Research
I love research! Besides being a marketing intern, I also work at a local public library. According to author Neil Gaiman, Google can bring you back 100,000 answers, a librarian can bring you back the right one. So here are some websites I came across while surfing the web that might be helpful to you if you are a communications major or if you are looking for a communication internship.
http://www.mastersincommunication.com/
http://communications.jobs.net/jobs/illinois.aspx
http://internships.jobs.net/jobs/illinois.aspx
But going through my notes of what I have been working on during my internship, I can't help but feel proud that I, too, have helped and contributed to the marketing department of the Park District. Here is the breakdown of my learning experience for the last couple of weeks:
Winter Guide
Finishing the Winter Guide has been priority number one for the marketing folks at the Park District.
Once classes, programs and special events for the Winter Guide has been sorted out and updated with basic information (age, cost, location, etc.), description and graphic design, it comes to the laboring tasks of editing and proofreading the whole thing.
I took part in this process too, and I am sharing the electronic version of the Winter Guide here.
Looks awesome, right?
Now, with the Winter Guide being finished, we already started working on the Spring Guide - this should give you an idea of how much time and effort goes into the creation of the Park District guides.
E-mail Marketing
I also created my first official E-blast for the Prisco Community Center about these Candy Science Classes. Proud of how it turned out as I have never had an experience with e-mail marketing before.
Volunteer Manual
Another project I worked on was updating the Volunteer Manual. Did you know that the Park District gets tons of help from volunteers? People give back to the community by offering their time and skills as special events and program volunteers, but there are rules and policies for them to follow, so this explains the importance of updating the Volunteer Manual regularly.
Special Events Update
I am finally finished with updating the calendars of Oaklee's Family Guide, TribLocal and Daily Herald with information about the Park District's upcoming special events for the months of October, November, December, January and February. I am in awe that nowadays anyone can go the website of similar online publications and post information (even articles) about their own events for absolutely no cost. A perfect example of citizen journalism.
I have also posted Information about the special events on the FVPD website.
Meeting the New Intern
I was not surprised when I learned that another Aurora University student will be the new intern for the Spring Semester of 2014. I met her yesterday, and I truly wish her the great experience that I am having right now in the marketing department of the Park District. She will have a blast!
Research
I love research! Besides being a marketing intern, I also work at a local public library. According to author Neil Gaiman, Google can bring you back 100,000 answers, a librarian can bring you back the right one. So here are some websites I came across while surfing the web that might be helpful to you if you are a communications major or if you are looking for a communication internship.
http://www.mastersincommunication.com/
http://communications.jobs.net/jobs/illinois.aspx
http://internships.jobs.net/jobs/illinois.aspx
Just sharing some photos I took during my internship:
At the RiverEdge Park in Aurora during the Roots of Aurora event
Graphic designer Erika Swanson drawing Parker - the FVPD mascot
Aurora family stops by the marketing table of the FVPD during a special event
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